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Instagram vs TikTok for Event Marketing — Which Platform Should You Prioritise?

Both platforms are visual, both reward authenticity, but they serve different audiences and content styles. Here's how to decide where to focus your event marketing efforts.

Measuring the Success of Your Event Social Media Campaign

Posting content is only half the job. Understanding what worked — and what didn't — is what turns a good campaign into a great one next time.

Why Live Event Coverage Drives More Engagement Than Post-Event Content

Live coverage creates urgency that post-event content simply can't replicate. When your audience knows something is happening right now, they tune in. Here's why going live always wins.

How to Build a Content Calendar Around Your Events

Great event content doesn't start on the day — it starts weeks before. A solid content calendar turns a single event into a month of compelling social media material.

The Role of User Generated Content in Event Marketing

Your attendees are your best content creators. User generated content is authentic, free, and trusted by audiences far more than branded content.

What our clients have to say

Erin is a master of organic social, with a killer instinct for growing brands' social channels whilst staying true to their voice. Having worked with Erin across multiple projects, I've been constantly impressed with her adaptability, professionalism, and knowledge. Erin makes a great addition to any creative team or as a stand-alone social media manager to give your brand its spark back. You can’t go wrong.

Luther - Creative Agency Owner

We’ve worked with Erin for around two years now, and she’s been great. She knows her stuff, but what we’ve really appreciated is how much she cares about the business. It’s never felt like we’re just another client, she takes the time to understand what we’re doing and always brings useful ideas. She’s become a real part of the team over time, and someone we trust completely. More than that, she’s become a friend. When we had a minor emergency, she was so quick to help and really took the pressure off, which we hugely appreciated. I’d recommend Erin without hesitation.

Keiran - Project Coordinator

I highly recommend Rinni Social to any business seeking a marketing partner. Erin's creativity, dedication, professionalism and proven results speaks volumes.

Rob - Joint Managing Director

We’ve worked with Rinni Social for a few years now and they’ve made our lives much easier. They respond at all hours, understand what we need, and help us get to the solution. Content creation used to feel completely beyond us, but now it’s taken care of and stress free. Having worked with social media agencies in the past, it’s refreshing to work with a team that speaks plainly and just gets things done.

Chris - Marketing Director

We've been working with Rinni Social since August 2024 and honestly, they’ve been brilliant from day one. Erin is incredibly knowledgeable and really knows her stuff, but what makes her stand out is how easy she is to work with. Erin explains things clearly, always has thoughtful ideas, and genuinely feels invested in what we’re trying to achieve. Over time, Erin has become much more than someone we work with and feels like part of the team and, even more than that, a friend. She's kind, reliable, approachable, and always willing to help.

Roz - Business Coordinator

It’s about rhythm, feel and truth not just pretty posts.

We make content that feels like real life — the energy, the crowd, the moment after it happens. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

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Erin Bayliss, founder of Rinni, sits on a wooden stool against a white background, smiling warmly while holding a laptop. She is wearing a brown outfit and red shoes.

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