Rinni Social was founded to give ambitious brands the best of both worlds: Strategic social media support and standout creative, without the layers of a traditional agency. We work closely with every client, getting to know their business properly and becoming a trusted extension of their team.

- Erin Bayliss, Founder
We make content that feels like real life — the energy, the crowd, the moment after it happens. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren.



Rinni Social was founded to give ambitious brands access to social media support that feels reliable, flexible and genuinely invested. With more than eight years of experience across in-house and agency roles, Erin has worked with businesses ranging from growing SMEs to multinational heritage brands, shaping strategies, campaigns and content that help them show up with greater clarity and confidence.
With a distinctive eye for detail and a natural instinct for storytelling, Erin brings together creative thinking, strategic insight and a deep understanding of what makes people connect with a brand. Whether it's developing a social media strategy, leading a campaign or working behind the camera, the approach is always thoughtful, collaborative and shaped around the individual business', giving clients the expertise of an agency with the care and consistency of a trusted extension of their team.
We take the time to understand what makes your business different before deciding what your social media should look and sound like. By combining creative instinct with strategy, audience insight and data, we create content that feels recognisable, relevant and genuinely connected to your brand.There is no fixed formula or recycled approach. Every idea, campaign and piece of content is shaped around your goals, whether that means building awareness, growing an engaged community or giving your team the consistency and creative direction it needs.